Category: Culture

  • Spotify brings audiobooks to Nigeria

    Spotify brings audiobooks to Nigeria

    Spotify today announced that audiobooks are rolling out to listeners in Nigeria from 14 October. The launch is part of Spotify’s global expansion of audiobooks from 22 markets to more than 180 by the end of 2026, bringing books to more than 750 million people who will be able to stream or purchase them on…

  • Nobody Throws a Party for the Japada 

    Nobody Throws a Party for the Japada 

    This piece was written by a contributing writer, James Ayotundé. The Quiet and Humbling Reintegration of a Japadarian Let me tell you about a friend of mine, a fellow Nigerian. Let’s call him Tega. A few years ago, Tega moved to the UK for his Master’s and intended to stay after completion. However, finding a…

  • What the Sudanese Toub Carries

    Fashion, Memory and Women’s Public Identity Through Displacement There are clothes we wear, and there are clothes that seem to carry something with them. The Sudanese toub belongs to the second category. At its simplest, it is a long piece of fabric wrapped around a woman’s body, often covering the head and falling around the…

  • New Google report reveals Nigeria’s coffee drinking trends

    New Google report reveals Nigeria’s coffee drinking trends

    Chilled coffee, dessert-flavoured lattes and making coffee at home are winning Nigerians over in 2026 Coffee is having a moment in Nigeria. New data from Google Trends shows Nigerians are searching for chilled coffee, dessert-inspired lattes and easy ways to make café-style drinks at home, as coffee becomes a bigger part of how people relax, catch up with friends…

  • What the Timeline Got Wrong About Pap Smears

    What the Timeline Got Wrong About Pap Smears

    You’ve probably seen the pap smear conversation that took over Nigerian Twitter this month, which was split down predictable lines. One side traded stories about painful, dismissive appointments. The other side wondered why a routine screening test was being treated like an ordeal. Both sides were talking past each other, so we went straight to…

  • How Coca-Cola and Johnny Drille Made a 75th Anniversary Anthem You’ll Actually Replay

    How Coca-Cola and Johnny Drille Made a 75th Anniversary Anthem You’ll Actually Replay

    It starts before the music even starts. You hear a crowd (people talking, laughing, the kind of noise you get at a family party). Then a bottle clinks. Only after that do the words come in: Coca-Cola, Coca-Cola. That opening tells you everything about what this anthem, released to mark Coca-Cola Nigeria’s 75th anniversary, is…

  • What Does Uber’s Exit Mean For Nigerian Creatives?

    What Does Uber’s Exit Mean For Nigerian Creatives?

    On September 2, 2026, Uber sent a notice to its Nigerian users announcing it was winding down operations in the country, effective immediately, after twelve years. The decision, part of a wider global restructuring that also saw the company exit Uganda, ended a run that started in Lagos in 2014 and briefly stretched to boats…

  • The Stories That Had Nigeria Googling from Jan – July this year

    The Stories That Had Nigeria Googling from Jan – July this year

    New Google Trends data ranks the ten stories that owned Nigeria’s search bar between January and July: the heartbreaks, the headlines, the goodbyes, and the things nobody over 25 could explain. Every big story now has a second life in the search bar. When the Super Eagles lost a semi-final on penalties, when a strait…

  • How Afrobeats Became the Sound of the World Cup

    How Afrobeats Became the Sound of the World Cup

    The 2026 FIFA World Cup, the biggest edition yet, will be remembered for its firsts. The first tournament to expand to 48 teams. The first hosted by three countries. The first final to pair the top two ranked teams in the official FIFA World Rankings. And more. Most relevant to us, though, is that this…

  • Ifeanyi Nwune on VVS Lagos and Redefining How Nigerian Creativity Is Presented 

    Ifeanyi Nwune on VVS Lagos and Redefining How Nigerian Creativity Is Presented 

    On a balmy evening in 2022, a group of Nigerian artists, singers, fashion designers, creatives and writers gathered inside a hut-like structure flanked on both sides by wooden tiered seats for the first edition of VVS Lagos. Not long after they were settled, the pathway between the tiered seats turned into many things throughout the…