Mindblown: a blog about philosophy.

  • Inside ‘Afrobeat Rebellion’, Fela’s Legacy Lives On

    Inside ‘Afrobeat Rebellion’, Fela’s Legacy Lives On

    Fela Anikulapo-Kuti was not a forgettable man, for those who witnessed his legend as it unfolded. And for those of us who didn’t get to share time and space on earth with him, his name is one that has always rung familiar, even though we likely cannot pinpoint when exactly he came into our consciousness.…

  • A New Era Of Content Deals Emerges For Nigerian YouTube Creators And Brands

    A New Era Of Content Deals Emerges For Nigerian YouTube Creators And Brands

    Nigeria’s top YouTube creators and leading brands recently came together to explore a new frontier of collaboration in marketing through PluggedIn, a new initiative by Woof Studios and YouTube. The initiative is designed to move beyond transactional advertising, instead fostering deep, community-focused partnerships between creators and brands. This shift unlocks more authentic ways for brands…

  • Goodbye 2 Activ. Summr: The Night Activ.Yard and Ballantine’s Let Lagos Stay True to the Sound

    Goodbye 2 Activ. Summr: The Night Activ.Yard and Ballantine’s Let Lagos Stay True to the Sound

    In Lagos, music doesn’t just fill the air, it defines it. It’s how people speak, how they move, and how they mark moments. And as summer came to its golden close, that rhythm found its loudest echo at Goodbye 2 Activ. Summer, a one-day gig at Encourage Park, Ikoyi, that turned into a living soundtrack…

  • Trdollar Y Unleashes New Sound With “Gotta Know” Track

    Trdollar Y Unleashes New Sound With “Gotta Know” Track

    The wait is officially over. Today, as emerging Afrobeats powerhouse Trdollar Y has released his highly anticipated new single, “Gotta Know,” and it’s already shaking up playlists across the globe. This track isn’t just a release, it’s a bold declaration from an artist ready to take his place at the forefront of the international music…

  • Martell spotlights the women shaping culture at Afrobeats Live event

    Martell spotlights the women shaping culture at Afrobeats Live event

    Paris, France – October 4, 2025: Building on the success of its launch earlier this year, Martell’s Afrobeats Live returned to Paris for its second edition with a bold celebration of the women defining the genre’s sound, style, and future. Launched in June 2025, Afrobeats Live is Martell’s global cultural platform dedicated to bringing together…

  • Riick is Making Music For His Sanity, and Yours Too

    Riick is Making Music For His Sanity, and Yours Too

    Riick pulls you straight into the depths of his world with his debut single, Sanity. The Benue-born artist, who states that his hometown only added to his pain, blends Afrobeats melodies of struggle and survival. It’s a bold first impression: a song about mental health, pain, and the relentless search for peace in a country…

  • Virgin Music Group Partners with MiPROMO to Amplify Ghanaian Talent 

    Virgin Music Group Partners with MiPROMO to Amplify Ghanaian Talent 

    Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, today announced a global distribution partnership with MiPROMO, one of Ghana’s longest-standing digital distribution and creative media platforms.  With over a decade of experience supporting Ghanaian artists, MiPROMO specializes in digital and video distribution, social media marketing, web publishing, branding, and event…

  • Maka & Phlow: A Decade of Chemistry and Creativity

    Maka & Phlow: A Decade of Chemistry and Creativity

    In the current Nigerian music landscape, which is so dominated by Afrobeats’ commercial machinery, two artists have spent the last ten years carving out space for something different. Maka (a former lawyer turned genre-bending singer who leads the band One Band Like That) and Phlow (the first Nigerian female MC featured in The Source magazine…

  • Severe Nature and Spotify Ignite Lagos Fashion Scene with ‘Afrobeats Culture in Motion’

    Severe Nature and Spotify Ignite Lagos Fashion Scene with ‘Afrobeats Culture in Motion’

    Creative powerhouse Severe Nature, in a landmark partnership with global audio streaming giant Spotify, last night redefined the relationship between music and fashion with Afrobeats Culture in Motion. Launched at Spotify’s Greasy Tunes Cafe in Lagos, the immersive showcase translated the genre’s global pulse into a new visual language, presenting four of Nigeria’s most innovative designers, Móye…

  • We Should All Be Pessimists

    We Should All Be Pessimists

    On September 27th, content creator Tobeszn posted this video on X (formerly known as Twitter). Now at 3.3M views, it’s safe to say the video has caught the attention of Nigerians. Small problem: they are NOT happy. Tobe begins the video with the line, ‘they say Nigeria is bad’, followed by clips of the reality…

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