Introducing: Day Breeze, The Cultural Reset In Nigeria’s Party Scene

What is the underlined concept driving Day Breeze?

Day Breeze is a cultural reset in Nigeria’s party scene—blending music, tourism, and a love forauthentic vibes. It’s a rooftop music festival that brings together the coolest, most free-spiritedindividuals to experience city and seaside views, high-energy music, and a welcoming atmosphere. The concept is simple: strip away the pretensions of overpriced drinks, bummervibes, and rigid rules, and replace them with community, connection, and carefree fun. It’s about redefining how we party by focusing on the music, the people, and the moment—nocomplications, just vibes. Day Breeze is a product of two entertainment giants, Percentage Club- led by Lawal Hardcore and global Afrobeats DJ, Crowd Kontroller.

In such a short time, how has Day Breeze been able to announce itself as a staplecommunity building event that now boasts impressive public and celebrity turnout?

The secret is our Community First approach. By putting the community first, we’ve built a vibethat feels fresh and authentic. Whether it’s through engaging social media storytelling,affordable access, or our electric atmosphere, Day Breeze has become a movement thatresonates deeply with anyone looking to party without pretense. It’s not just an event—it’s a lifestyle shift, and the city has noticed.

So far, how many Editions of Day Breeze have been held?

Four, so far. September 8th, October 6th, November 3rd & December 8th.

Describe the usual Day Breeze experience?

The Day Breeze experience is a mix of unforgettable moments, vibrant energy, and curated fun,divided into two distinct phases: Sets and Experiences.

Experiences: From the moment you arrive, you’re immersed in a world of lifestyle and leisure.Brand exhibition centers, lifestyle activations, and food vendors line the venue, offeringeverything from delicious refreshments to trendy pop-ups. Every corner is designed to keep youenergized and entertained, ensuring there’s something for every Breezer

Sets: The music is where the magic happens, and at Day Breeze, we call it Sets. The sets aredivided into two unique vibes:

• Daylight Sets (2 PM – 7 PM): The Daylight vibe is all about ease and connection.Entry during these hours is free, and you’ll find people partying up close with our DJs to arotation of Afro-house, House, and Hip-Hop music. The setting is bright, airy, and perfect forsoaking in those breezy rooftop views.
• Twilight Sets (7 PM – 12 AM): As the sun sets, the energy rises. The Twilight setkicks off, turning the atmosphere electric with Afrobeats and Amapiano. Entry during this setrequires a ticket, and it’s worth every moment. This is where things get wild, high-energy, and unforgettable.

By the end of the festival (12 AM sharp), the magic isn’t just about the music—it’s about thecommunity. Whether you’re a fun lover, a creative, or a celebrity mingling with the crowd, DayBreeze ensures you leave with a full heart, new friends, and stories you’ll keep telling.

In what way(s) does DayBreeze stand out from other Rooftops oriented gatherings?

1. Focus on Community, Not Exclusivity: Unlike other rooftop events centered on exclusivity with overpriced tables and VIP sections, DayBreeze breaks those barriers. It’s a movement designed to unite people, fostering an inclusivecommunity of music lovers who just want to dance, connect, and have fun—no pretense, no “forming”
2. The Unique Daylight & Twilight Sets:Day Breeze offers two distinct vibes in one event:• The Daylight Set (2 PM – 7 PM) provides a laid-back, free-entry atmosphere,perfect for mingling and enjoying the Lagos skyline. • The Twilight Set (7 PM – 12 AM) takes things up a notch, creating a wildhigh-energy party that keeps Breezers on their feet until midnight.
3. Affordable and Accessible Fun: Day Breeze stands out by eliminating the barriers to entry. With free entry during Daylight setand reasonably priced drinks, it’s a direct response to the inflated costs of nightlife in Lagos,ensuring more people can join the fun.
4. Premium Scenery, and Views: Hosting Day Breeze on premium rooftops overlooking both seaside and city views ensures thatguests are surrounded by beauty and serenity while enjoying curated sounds. It’s the perfectmarriage of music and ambiance, making every moment Instagram-worthy.
5. A Carefully Curated Experience: Day Breeze prioritizes the experience of its guests by focusing on high-energy musicperformances by reputable DJs, seamless brand activations, and vibrant vendor spaces. Everydetail is designed to make attendees feel part of something unique and unforgettable.
6. Consistency and Innovation: Day Breeze has quickly established itself as a staple rooftop event by delivering a consistent,premium experience while constantly innovating to make each edition better than the last.

Who are some of the most notable celebrities that have graced Day Breeze?

• Ladipoe
• Niniola
• Skales
• Alpha P
• Spyro
• Taves
• Khaid
• Kashcoming
• Tolani Baj
• Nasboi
• Uti
• Yemi Cregx
• Chuey Chu

How does DayBreeze Maintain great relationships with Sponsors, Media Partners and its community?

Day Breeze maintains exceptional relationships with its sponsors, media partners, andcommunity through intentional engagement, mutual value creation, and consistency. For oursponsors, we deliver tangible ROIs, mutual growth opportunities and most importantly,transparence and communication. For our media partners, they get exclusive access,collaborative storytelling and consistency in value delivery. And for our community, we offerengagement beyond events, prioritizing accessibility , affordability and inclusion, and creatingshared memories. This intentional approach has solidified Day Breeze’s reputation as not justan event but a movement that people are eager to support and be a part of.

Is DayBreeze strictly an ‘IJGB’ community or is it an all inclusive one?

While you’re likely to hear foreign accents at every corner of the festival, especially inDecember, It remains an inclusive community for all. From home-based Nigerians to those inthe diaspora, this community does not discriminate.

What should party goers expect from the remaining events of the year happening on the22nd and 28th respectively?

Here’s what in store:

1. High-Energy Sets: The best Afro-house, Afrobeats, Amapiano, Bashment,Hiphop, Drill and more sets from top-tier DJs.
2. Stunning Rooftop Views: City and sea views to set the perfect vibe.
3. Lifestyle & Food Vendors: Delicious eats and drinks at affordable prices.
4. Exclusive Brand Experiences: Surprises and activations from our sponsors.
5. Community Vibes: A mix of creatives, fun lovers, and the occasional celebrities.

On December 22nd, we’re kicking off the IJGB Edition. Then on December 28th, we’re closingthe year in grand style with the Big Big Tina Edition!