Category: Culture
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Can Nigeria Dream of Building A Coachella?
Every April, hundreds of thousands of people descend on the Coachella Valley in Indio, California. What brings all those people to a random, out-of-the-way desert? The Coachella Valley Music and Arts Festival, more commonly called Coachella Festival or simply Coachella. It wasn’t always this successful, mega-festival: it actually started in October 1999 as a two-day…
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What It’s Really Like Being A Music Fan in Nigeria
As a Gen-Z babe, I entered my formative years in the early 2010s. My first foray into the social media world coincided with the advent of online fandoms, which quickly morphed into “stan Twitter”. In fact, my X account only exists because it was a way to keep up with other fans of the boyband…
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Introducing: Day Breeze, The Cultural Reset In Nigeria’s Party Scene
What is the underlined concept driving Day Breeze? Day Breeze is a cultural reset in Nigeria’s party scene—blending music, tourism, and a love forauthentic vibes. It’s a rooftop music festival that brings together the coolest, most free-spiritedindividuals to experience city and seaside views, high-energy music, and a welcoming atmosphere. The concept is simple: strip away…
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Why Young Jonn’s New Big Big Tinz Remix with Pepsi Is the Ultimate 2024 Anthem
The buzz around Young Jonn’s latest remix with Pepsi is arguably one of the best brand infusions in pop culture The remix and music video were leveraged to unveil the reintroduction of Pepsi’s iconic 60cl LongThroat bottle, Big Big Tinz. This remix is more than just a brand jingle — it’s an anthem that taps…
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Afrobeats Mavericks: How The OG’s redefined what ‘Conventional’ in Afrobeats Means
Contrary to popular beliefs, Nigerian music has always been a home to authenticity and innovation. Artists have always taken the opportunity to show up as themselves without the fear of judgement or condemnation. In this article, we are spotlighting four unique voices in Afrobeats and how they impacted the world around them against all odds.…
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Joeboy’s Young Legend label is officially in the game! Meet their first artist, King Vidarr
Earlier this year, Joeboy officially announced the launch of his owned label in partnership with Warner Music Africa. After months of scouting and development, Young Legend has unveiled its first official artist, Kvng Vidarr. Momoh Oshiotseameh Luke, professionally known as Kvng Vidarr, is a Nigerian singer and songwriter hailing from Edo State. Raised in Ikorodu,…
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Davido Makes His Runway Debut at Lagos Fashion Week for Ugo Monye
Davido made his Lagos fashion week runway debut on October 24 for Ugo Monye. Click here for more photos & clips from his debut.
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Corteiz Announces New Collab With Nike after Debut Collab in 2023
Corteiz Rules The World (CRTZ) is a London-based streetwear brand founded in 2017 by British-Nigerian entrepreneur Clint Ogbenna, professionally known as Clint 419. The brand’s logo features the Alcatraz the former prison island. The clothes also feature the tagline “Rules The World”. In 2023, Corteiz collaborated with Nike to release the Nike Air Max 95. The sneaker was released in…
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WeTalkSound Partners with Trace Naija bringing you fresh, never-before-seen Afrobeats content
This unique collaboration brings together Trace Naija’s world-class video production facilities with WeTalkSound’s unparalleled expertise as the leading creative company documenting the stories and culture behind Afrobeats. Sam Onyemelukwe , MD & SVP Global Business Development, Trace (Anglo-West Africa): ‘We’re really excited to partner with WeTalkSound and blaze the path to doing more partnerships with…
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Druski Holds Coulda Been Auditions in Lagos, Nigeria
American Comedian & Founder of Coulda Been Records brought his famous Coulda Been Auditions this time to Nigeria. The Auditions were held in Lekki & Yaba respectively. Click here to watch some contestants from the Lekki Auditions.