Introduction
December 1, 2021, Nigerian multi-talented singer and songwriter Adekunle Gold aka AG Baby announced the release date of his fourth album – Catch Me If You Can. The album debuted on Friday 4th of February 2022. Before this time, his hit single High which featured Davido topped the charts by the end of 2021. AG Baby’s latest 14-track album promised so much after seeing the interesting lineup of artists he was going to feature.
We collected tweets to explore the following:
– Virality
– Top Fans and Tweets
– The most popular tracks according to Twitter,
– The most mentioned artiste featured in the album
– Tweets by Region/Cities
Data Collection and Cleaning
Data was collected via Twitter Search API using the official hashtag and name of the album.
#CMIYC, #CatchMeIfYouCan, ”Catch Me If You Can”
An interesting point to note is that the phrase CATCH ME IF YOU CAN was already mainstream. It was the title of a movie starring Leonardo Di Caprio and also the title of a song composed by John Williams.
This knowledge was very useful in the data cleaning process. Twitter had just finished reacting to Tinder Swindler and Inventing Anna (Movies depicting scammers and their methods). References to these movies were being mentioned in our dataset and we had to filter out the unrelated tweets.
A total of 35,000+ tweets were collected and after the cleaning, we were able to trim it down to 29,000+
Tweet By Time:
We wanted to see the number of tweets in the following order:
- 1 week before the album launch
- The album launch day
- 2 weeks after the launch date
The date range for the collection was January 28 to February 18, 2022 (22 days). From the graph, we can only see a surge of Twitter activity on the release date.
The tweets were further classified into Original tweets and Retweets. This usually provides more context to the analysis.
From the graph, we also see a spark of activity on the 28th of January 2022. This was mainly retweets (based on the legend).
Why?
Further investigation into the data showed that Adekunle Gold had posted a tweet within that hour asking his fans and the public to presave the album.
Launch Day Activity
From the column chart below, it is clear that Twitter activity peaked at midnight when the album was released then picked up from 8 am when most people were up and active.
We get more original opinions about the album within the hour of the album release.
Tweet By Time Of Day
We classified the timestamps into AM and PM and the graph below shows how users tweeted by time.
About The Music
Most Popular Track and Collaborators
We conducted an analysis to discover the highest mentioned track in the album. Search queries were created using the Track titles in the dataset and the results are in the graph below:
Disclaimer: This analysis excluded the number of retweets. We wanted to focus on original opinions.
Most Mentioned Collaborators
We also set out to find out the most mentioned artist who was featured on the album
Ty Dolla was the most mentioned collaborator with 162 original mentions.
User Engagement
Top Fans
We judged the top fans by original tweets. They had the most original thoughts on the album within the 3 weeks we were analyzing.
Top Tweets
The collage below shows the most popular tweets with the highest number of retweets.
We excluded tweets from Album Curators and the main Artist i.e Adekunle Gold.
User Location
We wanted to see where based on their public location displayed in their profiles.
The top location is Nigeria (Obviously), Lagos to be specific and we saw foreign locations like Accra, London and Canada featured.
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