Category: Culture

Ensemble podcasts are changing how African audiences make sense of life’s most serious and silly moments. These shows – featuring groups of friends discussing anything from personal finance to relationships, pop culture and more – enable a kind of digital companionship for listeners to laugh, learn and experience community in their personal space. This trend…

Every year, YouTube provides a unique window into the heart of culture, reflecting the moments that made us dance, laugh, and think. In Nigeria, 2025 was a year defined by explosive musical talent and captivating storytellers who solidified Nollywood’s place as a global powerhouse. Today, we’re celebrating the artists and creators who shaped our year…

Every December, Lagos turns into a playground, but if you’ve tried to move around this city during the holidays, you already know the real antagonist of the season is transport. As “Detty December” transforms the city into a nonstop circuit of concerts, beach parties, pop-ups and house parties, ride-hailing and road transport fares begin to…

From major political shifts to the viral ‘Labubu’ craze, Nigerians turned to Google Search in 2025 to make sense of a year packed with big questions and even bigger cultural moments. Today, Google’s annual Year in Search lists offer a fascinating digital snapshot of the nation’s curiosity, revealing a country deeply engaged with its leaders,…

Everyone is gearing up for Detty December: the music, the parties, the international hype, and Nigerians finally ready to let loose and enjoy the festive season. But just as the world started looking our way for a good time, the country was hit with a brutal reality check. Instead of filling up our party calendars,…

You’ve probably seen the convo that’s currently dividing music Twitter: people can’t seem to agree on whether $50,000 is a big budget or not, when it comes to music releases. We’ve done the Lord’s work and asked those directly affected: artists. Here’s what they had to say: Do you think $50K is a lot of…

As Lagos Fashion Week took center stage, new Google Search data reveals a powerful shift in Nigerian style, one that masterfully weaves together global nostalgia with deep-seated cultural pride. Fashion in Nigeria is proving to be a dynamic conversation between the past and the present, with consumers actively searching for styles that define both global…

On 2 November 2025, Donald Trump declared that the U.S. might send troops or launch air strikes in Nigeria over what he described as “record numbers” of Christians being killed in the country. The Nigerian government quickly rejected the idea of unilateral foreign military action, insisting its sovereignty must be respected.So, what’s going on in…