Category: Culture

  • A New Era Of Content Deals Emerges For Nigerian YouTube Creators And Brands

    A New Era Of Content Deals Emerges For Nigerian YouTube Creators And Brands

    Nigeria’s top YouTube creators and leading brands recently came together to explore a new frontier of collaboration in marketing through PluggedIn, a new initiative by Woof Studios and YouTube. The initiative is designed to move beyond transactional advertising, instead fostering deep, community-focused partnerships between creators and brands. This shift unlocks more authentic ways for brands…

  • Goodbye 2 Activ. Summr: The Night Activ.Yard and Ballantine’s Let Lagos Stay True to the Sound

    Goodbye 2 Activ. Summr: The Night Activ.Yard and Ballantine’s Let Lagos Stay True to the Sound

    In Lagos, music doesn’t just fill the air, it defines it. It’s how people speak, how they move, and how they mark moments. And as summer came to its golden close, that rhythm found its loudest echo at Goodbye 2 Activ. Summer, a one-day gig at Encourage Park, Ikoyi, that turned into a living soundtrack…

  • Martell spotlights the women shaping culture at Afrobeats Live event

    Martell spotlights the women shaping culture at Afrobeats Live event

    Paris, France – October 4, 2025: Building on the success of its launch earlier this year, Martell’s Afrobeats Live returned to Paris for its second edition with a bold celebration of the women defining the genre’s sound, style, and future. Launched in June 2025, Afrobeats Live is Martell’s global cultural platform dedicated to bringing together…

  • Severe Nature and Spotify Ignite Lagos Fashion Scene with ‘Afrobeats Culture in Motion’

    Severe Nature and Spotify Ignite Lagos Fashion Scene with ‘Afrobeats Culture in Motion’

    Creative powerhouse Severe Nature, in a landmark partnership with global audio streaming giant Spotify, last night redefined the relationship between music and fashion with Afrobeats Culture in Motion. Launched at Spotify’s Greasy Tunes Cafe in Lagos, the immersive showcase translated the genre’s global pulse into a new visual language, presenting four of Nigeria’s most innovative designers, Móye…

  • We Should All Be Pessimists

    We Should All Be Pessimists

    On September 27th, content creator Tobeszn posted this video on X (formerly known as Twitter). Now at 3.3M views, it’s safe to say the video has caught the attention of Nigerians. Small problem: they are NOT happy. Tobe begins the video with the line, ‘they say Nigeria is bad’, followed by clips of the reality…

  • Fela Kuti: Afrobeat Rebellion Exhibition Comes Home To Lagos

    Fela Kuti: Afrobeat Rebellion Exhibition Comes Home To Lagos

    From 12 October – 28 December 2025, Lagos will host the Fela Anikulapo Kuti:  Afrobeat Rebellion immersive exhibition for the very first time in Africa. A Whitespace  Creative Arts (AWCA) Foundation, with the immense support of the French Embassy in Nigeria and the Kuti family, will reimagine and present the landmark exhibition at the EcoBank…

  • What To Read, Watch, Listen & Explore This Independence Day

    What To Read, Watch, Listen & Explore This Independence Day

    Independence Day brings up complicated feelings for many of us. Whether you’re hopeful, frustrated, or somewhere in between, here are some books, movies, music, and places that capture the full complexity of the Nigerian experience. What to Watch: If films are your thing, get into these. Movies Documentaries Short Video: What to read: If you’d…

  • PSA: Don’t Take Sexual Health Tips From These Nigerian Artists

    PSA: Don’t Take Sexual Health Tips From These Nigerian Artists

    *This piece has been medically reviewed by Dr Temitope Fadeyibi Did you know you can have gonorrhoea in your eyes? Or that kissing transfers more micro-organisms than licking a toilet seat because saliva contains more bacteria than a toilet? No? Well, you should probably avoid getting people’s bodily fluids anywhere near your eyes or kissing…

  • Nigeria’s Next Wave of Creative Entrepreneurs Embraces AI to Build Digital Careers

    Nigeria’s Next Wave of Creative Entrepreneurs Embraces AI to Build Digital Careers

    Nigeria’s emerging creative entrepreneurs are strategically leveraging Artificial Intelligence (AI) to establish careers in the digital economy. Rising searches for “how to start creating content” and a +160% spike in interest for “how to learn AI” signal a new era of digitally-savvy entrepreneurship, a trend explored when Google and HandleItAfrica recently brought together leading creators.…

  • We Need To Talk About Sickle Cell.

    We Need To Talk About Sickle Cell.

    1 in 4 Nigerians is affected by Sickle Cell Disease (SCD), either as a carrier or as a person living with the disease. Nigeria is the sickle cell disorder capital of the world, yet many of us don’t know much about the condition beyond the Precious Gaza debacle. According to the Sickle Cell Foundation, Nigeria…