Category: Culture

Everyone is gearing up for Detty December: the music, the parties, the international hype, and Nigerians finally ready to let loose and enjoy the festive season. But just as the world started looking our way for a good time, the country was hit with a brutal reality check. Instead of filling up our party calendars,…

You’ve probably seen the convo that’s currently dividing music Twitter: people can’t seem to agree on whether $50,000 is a big budget or not, when it comes to music releases. We’ve done the Lord’s work and asked those directly affected: artists. Here’s what they had to say: Do you think $50K is a lot of…

As Lagos Fashion Week took center stage, new Google Search data reveals a powerful shift in Nigerian style, one that masterfully weaves together global nostalgia with deep-seated cultural pride. Fashion in Nigeria is proving to be a dynamic conversation between the past and the present, with consumers actively searching for styles that define both global…

On 2 November 2025, Donald Trump declared that the U.S. might send troops or launch air strikes in Nigeria over what he described as “record numbers” of Christians being killed in the country. The Nigerian government quickly rejected the idea of unilateral foreign military action, insisting its sovereignty must be respected.So, what’s going on in…

Nigeria’s top YouTube creators and leading brands recently came together to explore a new frontier of collaboration in marketing through PluggedIn, a new initiative by Woof Studios and YouTube. The initiative is designed to move beyond transactional advertising, instead fostering deep, community-focused partnerships between creators and brands. This shift unlocks more authentic ways for brands…