Author: wetalksound
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A New Era Of Content Deals Emerges For Nigerian YouTube Creators And Brands
Nigeria’s top YouTube creators and leading brands recently came together to explore a new frontier of collaboration in marketing through PluggedIn, a new initiative by Woof Studios and YouTube. The initiative is designed to move beyond transactional advertising, instead fostering deep, community-focused partnerships between creators and brands. This shift unlocks more authentic ways for brands…
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Goodbye 2 Activ. Summr: The Night Activ.Yard and Ballantine’s Let Lagos Stay True to the Sound
In Lagos, music doesn’t just fill the air, it defines it. It’s how people speak, how they move, and how they mark moments. And as summer came to its golden close, that rhythm found its loudest echo at Goodbye 2 Activ. Summer, a one-day gig at Encourage Park, Ikoyi, that turned into a living soundtrack…
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Trdollar Y Unleashes New Sound With “Gotta Know” Track
The wait is officially over. Today, as emerging Afrobeats powerhouse Trdollar Y has released his highly anticipated new single, “Gotta Know,” and it’s already shaking up playlists across the globe. This track isn’t just a release, it’s a bold declaration from an artist ready to take his place at the forefront of the international music…
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Martell spotlights the women shaping culture at Afrobeats Live event
Paris, France – October 4, 2025: Building on the success of its launch earlier this year, Martell’s Afrobeats Live returned to Paris for its second edition with a bold celebration of the women defining the genre’s sound, style, and future. Launched in June 2025, Afrobeats Live is Martell’s global cultural platform dedicated to bringing together…
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Virgin Music Group Partners with MiPROMO to Amplify Ghanaian Talent
Virgin Music Group, the world’s leading partner to independent artists, labels and entrepreneurs, today announced a global distribution partnership with MiPROMO, one of Ghana’s longest-standing digital distribution and creative media platforms. With over a decade of experience supporting Ghanaian artists, MiPROMO specializes in digital and video distribution, social media marketing, web publishing, branding, and event…
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Severe Nature and Spotify Ignite Lagos Fashion Scene with ‘Afrobeats Culture in Motion’
Creative powerhouse Severe Nature, in a landmark partnership with global audio streaming giant Spotify, last night redefined the relationship between music and fashion with Afrobeats Culture in Motion. Launched at Spotify’s Greasy Tunes Cafe in Lagos, the immersive showcase translated the genre’s global pulse into a new visual language, presenting four of Nigeria’s most innovative designers, Móye…
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Fela Kuti: Afrobeat Rebellion Exhibition Comes Home To Lagos
From 12 October – 28 December 2025, Lagos will host the Fela Anikulapo Kuti: Afrobeat Rebellion immersive exhibition for the very first time in Africa. A Whitespace Creative Arts (AWCA) Foundation, with the immense support of the French Embassy in Nigeria and the Kuti family, will reimagine and present the landmark exhibition at the EcoBank…
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MAKA & PHLOW Reunite After 8 Years With New Single “Lose My Mind”
Two of the most dynamic voices in Afro-fusion and hip-hop are joining forces once again. Maka and Phlow have officially announced their reunion with the reveal of striking cover art for their new single “Lose My Mind,” marking their first collaboration in nearly a decade. The highly anticipated track, produced by acclaimed beatmaker Teck-Zilla, represents…
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Rukmani Returns With 3XL Deluxe: A Deeper Journey Through Love, Lust & Loss
Rising Nigerian R&B artist Rukmani releases 3XL Deluxe on October 3rd, 2025, a reimagined and expanded edition of her debut album that continues her exploration of the raw, unfiltered emotions that define the human experience. Known for her distinct, piercing vocals infused with Afrobeats undertones, Rukmani has built a reputation for creating music that is…
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Ashidapo Reimagines Wande Coal’s “Baby Hello” For A New Generation On Viral Single “Gobe”
The internet doesn’t wait, and neither does Ashidapo. His upcoming single “Gobe” has ignited a viral firestorm on TikTok with over 14,000 user-generated videos created from an advance snippet, months before its official release on October 4, 2025. Fueled by dance challenges, flirtatious lip-syncs, and club-ready energy, the track is fast becoming one of the…