LAGOS, NIGERIA (2018) — The Nigerian music industry has a new power player, and it is moving at the speed of the streets. Dvpper Digital, the burgeoning distribution and label services company founded by Damilola “Dapper” Akinwunmi, has officially announced the signing of breakout sensation Mr Real. The partnership has already yielded historic results, with the artist’s debut single, “Legbegbe,” evolving from a viral club record into an undeniable nationwide smash that is currently dominating airwaves from Lagos to Abuja.
“Legbegbe” is more than just a song; it is the definitive anthem of the “Shaku Shaku” era. While the record’s catchy themed lyrics and driving percussion captured the zeitgeist, it is Dapper’s executive foresight that ensured the track moved beyond the localized “trenches” and into the mainstream’s digital ecosystem. By providing the professional distribution and A&R structure that street-hop often lacked, Dvpper Digital has successfully positioned Mr Real as the face of a new, commercially viable movement.
This signing marks the beginning of Dapper’s mission to institutionalize the Nigerian street sound. Rather than attempting to polish away the raw energy that makes Mr Real unique, Dapper has focused on building a high-tech bridge that allows that energy to reach global streaming platforms and corporate brand partners.
Reflecting on the philosophy behind the signing and his vision for the future of the label, Dapper shared:
“Signing Mr Real is a decision rooted in the belief that the most powerful music always comes directly from the pulse of the people. We are building a system where consistency and label support allow talent like Mr Real to compete at the highest level. This is the blueprint for Dvpper Digital: taking the raw, authentic sound of our culture and giving it the world-class engine it deserves.”
The success of “Legbegbe” is already earning nominations at major award shows and becoming a staple in every DJ’s set across West Africa. As Dvpper Digital continues to expand its roster, the Mr Real success story stands as a proof of concept that the “Dapper Effect” is ready to revolutionize the independent music scene in Nigeria.
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