Rising R&B sensation 3kene delivers an emotionally charged new single, “On Brand,” a poignant exploration of love that is not reciprocated. Through melancholic melodies and introspective lyricism, 3kene paints a vivid picture of longing, self-doubt, and the painful acceptance of unbalanced affection.
From the very first line, “Wish I could cry my thoughts when I’m with you,” the track carries an undeniable emotional weight. 3kene grapples with the desire to express raw emotions but hesitates, fearing they may not be welcomed. The song unravels the complexities of vulnerability in relationships, as captured in the lyrics, “You know how to win my love, so I want to lose all things wey wear me down.” It highlights the sacrifices one is willing to make to feel close to a partner, only to realize the love was never mutual.
A particularly devastating moment in the song arrives with the line, “I made you for me, but you made me for me,” showcasing the stark contrast between two people—one building a future together while the other remains focused on themselves. The heartbreak intensifies in the powerful lyric: “Say this thing wey I see for my eye, make me wan do like Barnabas, like say make I chop grass,” revealing the depths of pain that lead to questioning self-worth and choices.
“On Brand” is an anthem for anyone who has ever experienced the sting of one-sided love. It serves as a reminder of the highs and lows of relationships, illustrating how love can elevate just as easily as it can spiral into an abyss of loneliness.
With its smooth production, heartfelt storytelling, and soul-stirring delivery, “On Brand” solidifies 3kene’s place as an artist to watch in the R&B landscape. The single is now available on all streaming platforms.
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